1. Clear and Striking Headline

The user reads your headline in the first 5 seconds they stay on the page:

• Clearly state your value (“E-Book in 3 Steps for More Sales”)

• Emphasize the benefit: “Save 50% of Your Time”

2. Persuasive Subheadline

Right under the headline, briefly explain how your offer works.

• 1–2 short sentences

• Readable font size

3. Social Proof

• Customer testimonials: 2–3 short references

• Numbers: “500+ happy users”

• Logos: Well-known brands you have collaborated with

4. Visual Hierarchy and White Space

Reduce distracting elements:

• Sufficient white space

• Highlight important items (CTA)

• Visual guidance: Arrows or blocks that direct eye flow

5. Singular and Strong CTA

Instead of "Sign Up Now," use more actionable phrases:

• “Request a Demo”

• “Start Free Trial”

6. Fast Loading and Mobile Compatibility

• Thinly optimized visuals

• Responsive grid layout

• Lazy-load techniques

7. Simple Forms and Minimal Field Requests

Only use mandatory fields in the form:

• Name, email

• Additional questions if necessary

• Step-by-step form (multi-step)

Conclusion

Implement the seven golden rules from clear headlines to strong CTAs, social proof to fast-loading mobile compatibility to increase your conversion rate. Remember, each test result varies; continuity and optimization with A/B testing are essential.